Case study, 2023 · Wix
DefBlox, LLC
A five-page corporate site for a veteran-owned data analytics firm, built so federal buyers can vet it in one visit.
The brief
A data science consultancy sells something invisible. Pipelines, dashboards, and predictive models do not photograph, so the site has to make the invisible legible: what DefBlox does, who it has done it for, and why a government client can trust it with sensitive, mission-critical work.
Federal buyers also work from a checklist. They expect an entity ID, NAICS codes, and small-business designations in obvious places, and they notice when a vendor makes them hunt. The practical brief was a complete five-page site on Wix, home, about, services, government contracting, and contact, with each page answering a question a buyer would ask.
What we did
A hero that states the trade
Your Data, Our Expertise sits over a dark navy backdrop with a single Get Started button. No slogans and no stock smiles: a visitor understands the offer in five seconds and knows where to click next.
Five services, translated
Systems engineering, data engineering, visualization and reporting, analytics services, and consultancy and strategy development each get a card on the home page and a fuller breakdown on the services page, from requirements engineering and pipeline development to predictive analytics, anomaly detection, and machine learning implementation. The depth stays technical; the structure does the explaining.
Built for federal readers
A dedicated government-contracting page carries the details buyers actually verify: the Unique Entity ID, supported NAICS codes, and the SBA-certified small business and Service-Disabled Veteran-Owned Small Business designations, along with a plain invitation to teaming arrangements and joint ventures. It is the page a small consultancy usually forgets and a federal buyer never does.
The founder carries the credibility
Government work runs on personal trust, so the about page puts Joel Ramsey at the center: Marine combat veteran, over a decade in software engineering, data engineering, machine learning, and advanced analytics, with the background to handle sensitive information on mission-critical projects. The firm's story and the founder's story are told as one.
Contact that answers the next question
The contact page pairs a simple form with the office address, a direct email and phone line, and a satellite map of DefBlox locations. Every practical question a buyer needs answered before writing the first email has an answer on the page.
The result
The finished site reads as established from the first screen and holds that register across all five pages. A visitor moves from headline to services to credentials to contact without meeting a dead end or a vague claim, and the government-contracting page gives federal buyers the specifics most small firms leave off the table. For a consultancy whose client work stays quiet and confidential, the site now speaks clearly on its behalf.